This content from: Duct Tape Marketing
I’m going to express an opinion that might not be shared by all in this current social media world.
There’s a thread going around in small business about something called personal branding and, while I think it has merit and can certainly give some people a leg up on the competition, please don’t confuse personal branding with building a business.
Again, when a person creates a brand that allows them to stand out, they may be able to charge more for their services or get higher …
