This content from: Duct Tape Marketing
In this new age of social media marketing and user generated content, marketers are learning first hand the impact of directory sites that allow visitors to rate and review the products, service and services of companies at the local level.
These sites garner a fair amount of bad feelings from small business owners as they often allow rants from disgruntled customers, but few protections for the actual small business against unfounded or competitor sponsored bad reviews.
These sites do serve a useful …
