This content from: Duct Tape Marketing
Collaboration as a Total Business Strategy
The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group.
Let me explain this idea of collaboration as a business strategy. In the past, it was generally considered very natural for small business owners to collaborate with partners and the occasional vendor in order to complete a project or assemble a larger a footprint. A marketing consultant, for instance, might collaborate with a …
