This content from: Duct Tape Marketing
Is Mass Personalization Possible?
One of the most effective ways to increase the effectiveness of advertising is through personal touches. The goal being that the recipient feels there was some care that went into the mailing and maybe they were the only one who got it. Now, if you need to reach out to your 1000 hottest prospects this is a little tough to pull off.
But, technology can help you add personal flourishes that can help make a mailing standout, increase response, and then go to work …
