This content from: Duct Tape Marketing
Buzz is all around us and as hot a marketing topic as there is going, but for a recent episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and “The Anatomy of Buzz Revisited (Doubleday, 2009).
Rosen’s first book was a favorite of mine before it was cool to acknowledge the power of …















