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The Anatomy of Buzz Revisited

May 12th, 2009 - By John Jantsch

Posted In: Jules Cafe Shared Feeds, Marketing.

This content from: Duct Tape Marketing

The Anatomy of Buzz Revisited

Buzz is all around us and as hot a marketing topic as there is going, but for a recent episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and “The Anatomy of Buzz Revisited (Doubleday, 2009).

Rosen’s first book was a favorite of mine before it was cool to acknowledge the power of …

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