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Local as Differentiator

June 30th, 2009 - By John Jantsch

Posted In: Jules Cafe Shared Feeds, Marketing.

This content from: Duct Tape Marketing

Local as Differentiator

Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful.

Brown tells that to her doubters she enthusiastically replied, “what I’m creating is the next generation of burger joints.” Local Burger, as …

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