What’s So Scary About Marketing Strategy?This content from: Duct Tape Marketing
Small business owners resist creating marketing strategy like many resist getting their teeth cleaned.
Over the years, I’ve discovered why this is:
An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating – to the exclusion of all other ways of doing, acting, and creating. Now, that’s some scary stuff!
The above set of requirements …
