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Is Personality a Strategy?

September 2nd, 2009 - By John Jantsch

Posted In: Jules Cafe Shared Feeds, Marketing.

Is Personality a Strategy?This content from: Duct Tape Marketing

When I originally started this post the title was going to be – Is Culture a Strategy, but I amended it to personality because, while what I am talking about here is commonly referred to as company culture, I think the word personality is more fitting for the typical small business.

Most small businesses I encounter, have a culture that is representative of the thoughts, values, leanings and character of the owner of the …

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