Marketers are dumping cash and gifts on bloggers. Bloggers have been hoovering up freebies. And everyone has complained about the idea of FTC regulation.
The truth: False advertising and fake endorsements have always been illegal. Just because it’s social media doesn’t mean you get a free pass.
Now that the FTC has clarified the rules of the game, we can all play fair and we all win.
Being honest is easy.
1. As a citizen, you’re free to blog all you want, unregulated. But as soon as you take compensation, you’ve gone pro and you have to play by the same …
