Bob Johansen from the Institute for the Future talks about how business executives need deep, personal experience with products to truly understand how to make them better.
Example: The top management of a cleaning products company was expecting a fanc…
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Go clean the toilet if you really want to understand the business
January 18th, 2010 - By Andy Sernovitz
Posted In: Business, Grow, Jules Cafe Shared Feeds, Uncategorized.
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