Last night I was in a strategy meeting for a project I'm working on, and the question was asked – which of these two buildings are we building?
The difference is pretty clear. On the left – the leaning tower of Pisa. It's famous for one reason alone – it's falling over. Sure, we're slowing down the inevitable, but because of it's poor foundation, it's falling over after just a few hundred years.
On the right, the Pyramid of Giza. For most of modern history, this was the tallest man-made structure on earth. It has lasted THOUSANDs …















