Who is your ideal client? Have you ever met them? Would you even know if you had – have you ever sat down and defined your ideal client? Do you know what they're like? Do you know where they shop, where they spend their money, what they like to eat, where they like to vacation, and what kind of car they drive? "People willing to spend a lot of money on photography," isn't very helpful as a target.
It's an exercise with a lot of value to your business, and it's one I strongly encourage you to consider spending some time …
