Jules Cafe » Marketing

How to Use QR Codes

Editor in Chief — Fri, 03 Feb 2012 09:44:35 +0000

If you have questions about QR codes, "QR Codes for Publishing and Marketing" may be just the ticket. While the $86 price is high for an impulse purchase, it's not much to keep you from marketing missteps. This 36-page eBook is actually several articles previously published in the venerable Seybold Report.

J.C. Penney Logo Changes Again

Editor in Chief — Thu, 26 Jan 2012 06:06:56 +0000

Eleven months ago, J.C. Penney rolled out a new logo created by third-year graphic design student Luke Langhus:

Start Your 2012 Marketing Right

Editor in Chief — Thu, 29 Dec 2011 14:24:58 +0000

Would you like more business or more interesting projects in the coming year? You can sit around and wait for them to fall in your lap, or you can take control and market yourself.

Marketing doesn't have to be elaborate. In an hour-long webinar on January 12, 2012, Ilise Benun will give you a list of simple tasks you can check off all year long. Ilise has years of experience helping creative pros, so she knows how to work around our weak spots and capitalize on our strengths.

25 Champions of Design

Editor in Chief — Wed, 28 Dec 2011 09:10:51 +0000

UK design company jkr has compiled 25 image-heavy essays on design greats into a book called Champions of Design. Subjects include the likes of Apple, Ducati, Marmite, and Ray-Ban. The essays originally appeared in Marketing magazine.

Get Answers to Five QR Code Questions

Editor in Chief — Fri, 02 Dec 2011 18:02:47 +0000

Many designers and marketers have heard of quick response (QR) codes are but don't know how or when to use them in print materials. A smaller percentage are familiar with augmented reality (AR) codes. Now's your chance to learn about these technologies for free. In a 90-minute webinar, Daniel Dejan of Sappi Fine Paper will cover five essential topics:

1. Whether QR and AR codes a short-term fad or a long-term strategic element
2. How to fold QR and AR codes into marketing campaigns
3. How to create QR codes
4. Marketing metrics for campaigns that include QR codes

Sharpen Your Photo Business Skills

Editor in Chief — Mon, 14 Nov 2011 09:10:03 +0000

PhotoShelter's Photo Business Boot Camp is billed as a five-week course in business advice from and for photographers. The stock photo agency has enlisted the help of the following pros (with credentials in photography and in related fields, such as marketing) to fill your email in-box with tips:

Rachel Been
Ilise Benun
Steve Boyle
Kendrick Brinson
David Burnett
Darren Carroll
Shawn Corrigan
Kata Dalager
Carli Davidson
Blake Discher
John Harrington
Craig Holmes
Ben Jesson & Dr. Karl Blanks

Best of the Blogs: November 4, 2011

Editor in Chief — Mon, 07 Nov 2011 09:18:39 +0000

Typography

Webinar Series Tackles Business Concerns of Creative Pros

Editor in Chief — Fri, 30 Sep 2011 14:56:49 +0000

You may have seen a book called Graphic Artists Guild’s Handbook of Pricing & Ethical Guidelines. You may even own it--and if not, you probably should. The book answers thorny questions about the business aspects so many creative pros struggle with.

But have you ever thought about the organization behind the book? The Graphic Artists Guild is a national organization that serves "graphics creatives" (print and Web designers, illustrators, production artists, and so on) across the United States.

Free Guide to Email Marketing

Editor in Chief — Tue, 27 Sep 2011 08:00:05 +0000

MailChimp, the email newsletter service with a sense of humor, is giving away another guide that's handy for anyone who uses emailing for marketing (or designs those marketing messages).

Free Guide to Email Marketing

Editor in Chief — Tue, 27 Sep 2011 08:00:05 +0000

MailChimp, the email newsletter service with a sense of humor, is giving away another guide that's handy for anyone who uses emailing for marketing (or designs those marketing messages).