Jules Cafe » Marketing

Will Online Infographics Replace PowerPoint?

Editor in Chief — Tue, 13 Mar 2012 07:53:00 +0000

A new service launched that aspires to take the mediocrity and expense out of infographics. Rather than rely on Powerpoint’s ho-hum charts or on pricey custom graphics, people whose task it is to present visual data have an alternative in an online infographic-creation service from Visual.ly.

Pantone and X-Rite Bring Color to the Cloud

Editor in Chief — Thu, 01 Mar 2012 09:34:00 +0000

Pantone and X-Rite announced today a new online color-matching service called PantoneLIVE. The system uses an Internet cloud, or online storage system, in which corporations and individuals can control and maintain the colors associated with their brand to ensure its colors are used accurately and consistently.

No Interest in Pinterest? Block Pinning on your Site

Editor in Chief — Mon, 27 Feb 2012 08:37:00 +0000

There’s a lot of buzz about the social networking site Pinterest, a virtual corkboard on which people post pictures of things they find interesting or inspirational, from pretty-as-a-picture wedding dresses to Yosemite-at-dusk photos. Come across an image you like? “Pin it” on Pinterest and people who follow you can comment on your picks, repost your pictures, and reply with pictures of their own.

Quark Takes Design and Marketing to the Cloud

Editor in Chief — Tue, 21 Feb 2012 09:24:00 +0000

Last week Quark introduced a new enterprise solution that at first may not appear to have any relevance to many creative pros. But behind the announcement of Quark Brand Manager are some interesting ideas that may one day affect how you work.

Free For All: Templates for Every Project and Purpose

Editor in Chief — Wed, 15 Feb 2012 09:57:57 +0000

Templates are one of the most useful free resources any creative professional can have on hand. They can save hours spent measuring items by hand, calling vendors for specifications, or searching Google for increasingly difficult to find information. Armed with a well made template for the project you need to produce, you can get right to designing — y’know, the good stuff.

How to Use QR Codes

Editor in Chief — Fri, 03 Feb 2012 09:44:35 +0000

If you have questions about QR codes, “QR Codes for Publishing and Marketing” may be just the ticket. While the $86 price is high for an impulse purchase, it’s not much to keep you from marketing missteps. This 36-page eBook is actually several articles previously published in the venerable Seybold Report.

J.C. Penney Logo Changes Again

Editor in Chief — Thu, 26 Jan 2012 06:06:56 +0000

Eleven months ago, J.C. Penney rolled out a new logo created by third-year graphic design student Luke Langhus:

Start Your 2012 Marketing Right

Editor in Chief — Thu, 29 Dec 2011 14:24:58 +0000

Would you like more business or more interesting projects in the coming year? You can sit around and wait for them to fall in your lap, or you can take control and market yourself.

Marketing doesn’t have to be elaborate. In an hour-long webinar on January 12, 2012, Ilise Benun will give you a list of simple tasks you can check off all year long. Ilise has years of experience helping creative pros, so she knows how to work around our weak spots and capitalize on our strengths.

25 Champions of Design

Editor in Chief — Wed, 28 Dec 2011 09:10:51 +0000

UK design company jkr has compiled 25 image-heavy essays on design greats into a book called Champions of Design. Subjects include the likes of Apple, Ducati, Marmite, and Ray-Ban. The essays originally appeared in Marketing magazine.

Get Answers to Five QR Code Questions

Editor in Chief — Fri, 02 Dec 2011 18:02:47 +0000

Many designers and marketers have heard of quick response (QR) codes are but don’t know how or when to use them in print materials. A smaller percentage are familiar with augmented reality (AR) codes. Now’s your chance to learn about these technologies for free. In a 90-minute webinar, Daniel Dejan of Sappi Fine Paper will cover five essential topics:

1. Whether QR and AR codes a short-term fad or a long-term strategic element
2. How to fold QR and AR codes into marketing campaigns
3. How to create QR codes
4. Marketing metrics for campaigns that include QR codes