This is the place where you will find such things as best practices, networking & marketing tips, advice on which convention to attend or which forum to check out.
Is Mass Personalization Possible?
May 6th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
This content from: Duct Tape Marketing
Is Mass Personalization Possible?
One of the most effective ways to increase the effectiveness of advertising is through personal touches. The goal being that the recipient feels there was some care that went into the mailing and …
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The secret to great email newsletters
May 6th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
Email newsletters are special: It’s the only advertising we ask to receive. But there’s a agreement that comes with it: The marketer gets to send mail to the reader forever — as long as it’s interesting. Break that agreement even once with a boring or selfish issue, and you get …
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Posterous + Email Lists = Group Blogs
May 5th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
Posterous rolls out a new feature!
“Now, the company is releasing a feature that turns group blogging into something you can manage right from your inbox. Whether you have an email list or group blog that is for private, public, or for the family, you can now not only post to …
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Don’t let them leave without something to share
April 20th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
Want to get more word of mouth tomorrow? Every single person who walks out of your store or office should have something in their hand to share with the next person they see. If they …
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Characteristics of a true word of mouth marketer
April 18th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
This was my post this week over on the SmartBlog on Social Media. If you’re looking for some word of mouth insights and the latest news on social media, you should check it out as well as their free newsletter.Andy’s Answers: …
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The Simple Math of SEO
April 17th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
This content from: Duct Tape Marketing
The Simple Math of SEO
Ranking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix. For some prospects, …
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Hey Scott, what theme are you using?
April 16th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
I’ve been getting a lot of questions lately about my blog theme. I discovered the most customizable and SEO capable theme for Wordpress out there… Thesis
I have yet to even start on the capabilities that Thesis has, but as I learn more coding I will be able to have the …
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Your Pizza Sucks And . . .
April 14th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
This content from: Duct Tape Marketing
Your Pizza Sucks And . . .
In this new age of social media marketing and user generated content, marketers are learning first hand the impact of directory sites that allow visitors to rate and review the …
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How to Be More Interesting
April 13th, 2009
Posted In: Jules Cafe Shared Feeds, Marketing.
This content from: Duct Tape Marketing
How to Be More Interesting
For a recent episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg.
Scott has …
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Publish Your Content with RSS Part 2
In Part 1 of our Publish Your Content with RSS series, we looked the basics of RSS and why you should start using it, including some basic definitions and ways to make sure your content is being published using RSS. …
