This week we bring back Marc Fuller to talk about some of the features of the latest version of Wordpress, the content management system that many of us use. We also talk about changes to how Google is changing how they rank sites, including taking int…

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The food industry is a crowded market filled with lot…

As we move towards the coming new year many of us are beginning to implement a new marketing plan. Also, as the holiday season comes to a close many of our thoughts are on giving. Cause marketing is an opportunity to combine the two. For those unfamili…

Whether you use Facebook for personal networking or have a full-on Facebook marketing plan for a business, you can benefit from Ars Technica’s updated guide to Facebook privacy. The December 2009 edition of the guide includes details on the most recent changes. Read it if you don’t want to inadvertently …

I’m thrilled to say last week’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a fantastic event and we owe a big thanks our brilliant speakers, attendees, sponsors, and partners who helped make it …

One of our favorite contributors, Laura Novak, shares her studio’s Santa-like workshop assembly line of custom calendars getting ready to be packaged and sent to her top 50 clients as holiday gifts. Laura cropped each calendar, personalized with he…

Turning Problems into Marketing StrategiesThis content from: Duct Tape Marketing
Most industries impose an unseen tax on participants trying to stand out, go against that grain or do the right thing or hard thing.
The tax isn’t something regulated by…

5 Ways to Make Culture a Marketing StrategyThis content from: Duct Tape Marketing
An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none it’s the difference between companies that get by…

You can order a quesadilla at Chipotle, even though it’s not on the menu.
Every parent knows this, because it’s the perfect thing to order for little kids — just cheese and a tortilla.
Every parent tells their friends.
Result: Tons of word of mo…

I’ve visited 20 Flash-based photographer’s websites this week. I’ve been subjected to long load times, terrible – loud music, poor animation and a serious lack of good imagery. Unfortunately for the photographers who owned these sites, I was v…