UPDATE:
I am told that Google has changed the auto-follow policy, however it was still active when I wrote this post. Secondly, even though I never accessed Google Buzz from my primary Google account I was shocked to find out Google had already decided to publish my photos on Flickr (marked Copyright, All Rights Reserved – NOT CC photos) in my profile making them available to all. I was also shocked to see that Google decided to publish (without my permission and by default) tons of personal information about me. This frankly makes me sick to my stomach. I thought that I might be safe from Buzz if I just didn’t use it. NOT TRUE.

ATTENTION: Immediately go to https://www.google.com/dashboard/ and check your Google Buzz Profile. You can control what information they are giving out about you or delete your profile completely. I deleted my profile.

In my mind, there’s no way that Google can justify their actions here. BY DEFAULT whether or not you’re using the Buzz service people can see a great deal of information regarding your account. It shows just how much information has on all of us. If their original motto was “Don’t be evil….” FAIL!

—————————
Google decided there was one piece of real estate left in the entire universe it didn’t completely and utterly control (can’t have that now can we?) so it invented Buzz.

Buzz is Google’s social media site that uses Gmail to give users Twitter and Facebook-like capability. There’s no 140-character limit and it’s very easy to share links and photos – more on that later. You can comment on other people’s posts, vote on them and leave comments, etc.

You “follow” people in a similar manner to both Facebook and Twitter. But the similarity starts it’s ugly slide into oblivion right there. It seems like Buzz automatically sets you up to follow everyone in your Gmail box. And even though I’ve only tested Buzz using a blind account that nobody knows about – on my main account I see that nearly 600 people are following me and I’ve never posted ANYTHING to Buzz or READ anything via Buzz on that account. And guess what – I get thousands of Gmails each week from people I don’t know. If I use Buzz from that account I’ll instantly be following tens of thousands of people and seeing their sream – ARGH! That’s a bit weird.

In fact, it seems like there’s the possibility of quickly being inundated with Buzz posts if I do ANYTHING with it on my main account – not gonna go there – nope!

I won’t even bother to mention the privacy concerns around Buzz, but suffice it to say that there has already been a big backlash, and it shows you how dangerous this whole “Let’s turn all our data over to Google” thing can become. Instead I’ll talk about the potential for Copyright infringement.

If you want to share a picture (or if someone else on Buzz wants to share a picture) all you have to do is put a link to that photo into Buzz and the thumbnails are embedded right there in your post. In other words, Google is republishing your image WITHOUT YOUR PERMISSION. It’s one thing to email a friend a link to a photo. It’s another to email the actual photo.

Ummm anyone read Title 17 of the U.S. Code over there at Google’s home office? There’s this thing called the U.S. Copyright Act and it clearly says that you can’t republish someone else’s photograph without their written permission???

Essentially Buzz is a potential Copyright-infringement machine. And because Google has 88 KABILLION dollars and 200,000,000 lawyers, they’ll no doubt get away with this since they seem to have the money and the power to do anything they want.

But just as I am THAT guy who takes time to read the EULA agreements at the end of every software license and note that some Terms of Service are very bad for photographers, I see that Buzz could be too.

Now the “Everything should be free in life” folks obviously won’t mind this, but it’s just reason number 1,248,857 that I post so few of my salable images online. I don’t want to see them in somebody’s Buzz post (no doubt appearing next to Google ads) and making Google money off my hard work.

No Buzz for this fat boy! At least not unless and until Google makes MAJOR changes to how it works.

Click the image to sign up for the party!

Microsoft Outlook 2010 Will Make Social Media Mainstream

This content from: Duct Tape Marketing

For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard the hype and know they should get it, but it still feels a bit foreign and geeky at best and downright silly at worst.

Microsoft Office 2010, in beta release now, may change the game on social media and turn participation into email plumbing. The MS Outlook 2010 blog reveals the new features that led me to this conclusion. (Although in stunningly Microsoft fashion the first bit of info on the page deals with a crash report update.)

Here’s the deal – depending upon who you ask, Microsoft Outlook, including Exchange, powers somewhere around 65% of enterprise email and probably more than that when it comes to the small business desktop. GMail and other SaaS tools have begun to eat away at this margin, but many a computer user sees the Internet through the eyes of MS Outlook. This post isn’t a plug for MS Office, I haven’t downloaded or tested the new version yet, it’s simply an explanation of the impact I see this new release ultimately having.

In November 2009, Microsoft announced both the beta of Microsoft Office 2010 as well as the Outlook Social Connector. The Outlook Social Connector brings together communications history, contact information, and professional and social networking information into the Outlook experience.

As of today, the beta release includes connection plans that give users the ability to add LinkedIn, Facebook and MySpace interaction, giving every Outlook user the ability to enjoy the benefits of social media without any effort. This will get millions hooked and participating as simply a form of enhanced email – social media participation will become email plumbing and that will make it ubiquitous.

Here’s a list of activities, from MS site, that you can do inside Outlook 2010 when it comes to LinkedIn for Outlook

• Connect to your LinkedIn account to view your colleagues’ status updates and photos next to an e-mail message they sent you.
• Your colleagues’ latest contact information from LinkedIn automatically updates his or her Outlook contact. Whenever someone changes a phone number, e-mail address, or other contact details, it’s automatically updated in Outlook — you are always up to date.
• Synchronize your mobile phone with Outlook to stay up-to-date — you don’t have to worry about keeping track of new phone numbers and contact info — contacts’ information from the Web is synchronized to your mobile phone.
• Grow your professional network directly from within your Inbox — add colleagues with one click.

I’ve been preaching the merits of hacking together this kind of integration in your social media system for some time, but now anyone, whether they want to or not, will almost automatically have is handed to them. Combine this with Office 2010 Web Services version in the cloud and Office for Mac 2011 to include Outlook and you may see Microsoft regain some footing.

To recap, here is what you can do today to get started with the Outlook Social Connector.

1. Download the Office 2010 Beta at www.Office.com/beta
2. Update to the latest version of the Outlook Social Connector using the instructions on the Microsoft Download Center.
3. Get the LinkedIn download for the Outlook Social Connector at www.LinkedIn.com/outlook.

Microsoft Outlook 2010 Will Make Social Media Mainstream

This content from: Duct Tape Marketing

For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard the hype and know they should get it, but it still feels a bit foreign and geeky at best and downright silly at worst.

Microsoft Office 2010, in beta release now, may change the game on social media and turn participation into email plumbing. The MS Outlook 2010 blog reveals the new features that led me to this conclusion. (Although in stunningly Microsoft fashion the first bit of info on the page deals with a crash report update.)

Here’s the deal – depending upon who you ask, Microsoft Outlook, including Exchange, powers somewhere around 65% of enterprise email and probably more than that when it comes to the small business desktop. GMail and other SaaS tools have begun to eat away at this margin, but many a computer user sees the Internet through the eyes of MS Outlook. This post isn’t a plug for MS Office, I haven’t downloaded or tested the new version yet, it’s simply an explanation of the impact I see this new release ultimately having.

In November 2009, Microsoft announced both the beta of Microsoft Office 2010 as well as the Outlook Social Connector. The Outlook Social Connector brings together communications history, contact information, and professional and social networking information into the Outlook experience.

As of today, the beta release includes connection plans that give users the ability to add LinkedIn, Facebook and MySpace interaction, giving every Outlook user the ability to enjoy the benefits of social media without any effort. This will get millions hooked and participating as simply a form of enhanced email – social media participation will become email plumbing and that will make it ubiquitous.

Here’s a list of activities, from MS site, that you can do inside Outlook 2010 when it comes to LinkedIn for Outlook

• Connect to your LinkedIn account to view your colleagues’ status updates and photos next to an e-mail message they sent you.
• Your colleagues’ latest contact information from LinkedIn automatically updates his or her Outlook contact. Whenever someone changes a phone number, e-mail address, or other contact details, it’s automatically updated in Outlook — you are always up to date.
• Synchronize your mobile phone with Outlook to stay up-to-date — you don’t have to worry about keeping track of new phone numbers and contact info — contacts’ information from the Web is synchronized to your mobile phone.
• Grow your professional network directly from within your Inbox — add colleagues with one click.

I’ve been preaching the merits of hacking together this kind of integration in your social media system for some time, but now anyone, whether they want to or not, will almost automatically have is handed to them. Combine this with Office 2010 Web Services version in the cloud and Office for Mac 2011 to include Outlook and you may see Microsoft regain some footing.

To recap, here is what you can do today to get started with the Outlook Social Connector.

1. Download the Office 2010 Beta at www.Office.com/beta
2. Update to the latest version of the Outlook Social Connector using the instructions on the Microsoft Download Center.
3. Get the LinkedIn download for the Outlook Social Connector at www.LinkedIn.com/outlook.

5 Steps to Successful Facebook Advertising

This content from: Duct Tape Marketing

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them.

Facebook’s advertising platform is a vehicle worth exploring. The tool allows you to place small display type ads in the right sidebar of Facebook pages and profiles. At this point it’s not as effective in pure response as well targeted Google AdWords campaigns, but it’s not really the same kind of vehicle and you won’t find AdWords in Facebook, at least for now.

Like many things Facebook, setting up and running successful campaigns isn’t as straightforward as it could be. Below is a description of five steps to consider as you explore Facebook advertising. (Bookmark the Facebook Ad Help Center and return to get answers to the Facebook Ads process)

Target

One of the best things about Facebook advertising is the ability select who sees your ad using a number of variables, including keywords. You can target by geography, age, gender, education, relationship status, workplace and keywords. (I know someone who wanted to send a birthday message to his wife and targeted so narrowly that she was the only who would see the ad.) Demographics are pretty straightforward, the real trick is expanding your keywords to the point where you have a large enough audience to get the job done. Facebook used to have a tool that let you search for the hottest topics being discussed but they shelved it as they build a more robust analytics package. Check out all of your targeting options here

Attract and Engage

The first thing you must do is decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event, or Application, you can select it from the drop down option. The thing that’s nice about using ads to promote your pages and events is that Facebook puts a “Become a fan” or “RSVP to this event” button right in the ad. People don’t even have to visit your page to take action. There are some pros to sending them to a link on your web site (better tracking options) but by sending them to assets on Facebook you have the ability to multiply their actions through the natural social wall activity that occurs when someone RSVPs to an event. (All their followers automatically see that action.)

Some users find Facebook ads a good tool to promote events or get new fans to the pages. From an engagement standpoint think in terms of using the ads to promote content and value and not so much to sell something. The most successful use of ads on social networks is to create deeper engagement so you have the ability to sell once trust is built. Think about putting white papers on your Fan Pages and promoting that content or creating a free event, like a webinar, and advertising that event. In both of these cases you’ll have the opportunity to sell a bit once you’ve proven you know your stuff. (One quirk of note – when you promote an event created with the Facebook event app the title of the ad will automatically default to the title of the event, so name your event wisely )

You don’t get much space in these ads so use it wisely. Your headline (25 characters) should grab attention immediately with a benefit. You’ll get another 135 characters to describe and entice in the body of the ad. You also have the option to upload an image. Take this option. It may be the most important aspect of your ad so choose wisely. Facebook users are very image driven (it’s the largest photo sharing site in the world) and the visual graphic you choose will make or break an ad. This is an element you must plan on testing (see below)

Budget

Facebook advertising works a bit like AdWords in that you bid for keywords and compete to get your ads shown. How effective you are at this depends upon the competitiveness of your keywords. You can choose between a cost per click (CPC) model where you pay only for clicks or a cost per thousand (CPM) model where you pay per 1000 ad views. Most research I’ve read suggests that the CPC model is slightly more effective in terms of ROI. (Here’s a nice Glossary of Facebook Ads terminology in case this is starting sound buzz wordy.)

To start your campaign you must determine a bid per click and daily budget. You can set both of these numbers very low, but don’t expect much. Initially you are just testing so you’ll want to set your click bid somewhere around the Facebook suggested amount and a daily budget you can live with, something like $50 or more to start. You can always adjust these. Learn about the Facebook Ads Manager here.

Test

No matter where or what you should always test your advertising. Online applications like this make it pretty darn simple. You can and should create multiple ad versions. Once you create an ad you will have the ability to create similar ads and run those as well. You’ll be able to easily view which ad is performing the best based on clicks. Facebook does need to approve your ads so make sure you are familiar with their guidelines.

The simplest thing to test is your image. I’ve seen ads go from no response to mega response with a better picture. Mind you I had no idea it was a better picture or I would have used it in the first place, but testing told me so. Here are some suggestions from Facebook on improving your ads.

Analyze

Once you create and launch your campaigns you need to start tracking and tweaking. Facebook has a tool that gives you some information on actions taken inside the Facebook platform. So, if you are running an ad for an event or Facebook page you can use the Facebook Insights tool to monitor interaction.

Facebook Insights is a nice reporting tool as it can give you information about the actual, not targeted demographics and interests of the people clicking on your ads and keywords that drew that interest. This will help you narrow or broaden your targeting. Page admins can access Insights by logging in and viewing the box titled Insights in the left sidebar. This is only visible to Page admins. If you click on See All you will get full reporting. More information on Insights here and from the very useful blog Inside Facebook.

Facebook does allow you to run ads that point people links outside of Facebook and in order to track these ads you simply and monitor them using your own analytics tool such as Google Analytics. If you are using Google Analytics simply use the URL builder tool in Analytics to create a link to your page that contains tracking parameters and place that in your Facebook Ad as the destination link.

5 Steps to Successful Facebook Advertising

This content from: Duct Tape Marketing

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them.

Facebook’s advertising platform is a vehicle worth exploring. The tool allows you to place small display type ads in the right sidebar of Facebook pages and profiles. At this point it’s not as effective in pure response as well targeted Google AdWords campaigns, but it’s not really the same kind of vehicle and you won’t find AdWords in Facebook, at least for now.

Like many things Facebook, setting up and running successful campaigns isn’t as straightforward as it could be. Below is a description of five steps to consider as you explore Facebook advertising. (Bookmark the Facebook Ad Help Center and return to get answers to the Facebook Ads process)

Target

One of the best things about Facebook advertising is the ability select who sees your ad using a number of variables, including keywords. You can target by geography, age, gender, education, relationship status, workplace and keywords. (I know someone who wanted to send a birthday message to his wife and targeted so narrowly that she was the only who would see the ad.) Demographics are pretty straightforward, the real trick is expanding your keywords to the point where you have a large enough audience to get the job done. Facebook used to have a tool that let you search for the hottest topics being discussed but they shelved it as they build a more robust analytics package. Check out all of your targeting options here

Attract and Engage

The first thing you must do is decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event, or Application, you can select it from the drop down option. The thing that’s nice about using ads to promote your pages and events is that Facebook puts a “Become a fan” or “RSVP to this event” button right in the ad. People don’t even have to visit your page to take action. There are some pros to sending them to a link on your web site (better tracking options) but by sending them to assets on Facebook you have the ability to multiply their actions through the natural social wall activity that occurs when someone RSVPs to an event. (All their followers automatically see that action.)

Some users find Facebook ads a good tool to promote events or get new fans to the pages. From an engagement standpoint think in terms of using the ads to promote content and value and not so much to sell something. The most successful use of ads on social networks is to create deeper engagement so you have the ability to sell once trust is built. Think about putting white papers on your Fan Pages and promoting that content or creating a free event, like a webinar, and advertising that event. In both of these cases you’ll have the opportunity to sell a bit once you’ve proven you know your stuff. (One quirk of note – when you promote an event created with the Facebook event app the title of the ad will automatically default to the title of the event, so name your event wisely )

You don’t get much space in these ads so use it wisely. Your headline (25 characters) should grab attention immediately with a benefit. You’ll get another 135 characters to describe and entice in the body of the ad. You also have the option to upload an image. Take this option. It may be the most important aspect of your ad so choose wisely. Facebook users are very image driven (it’s the largest photo sharing site in the world) and the visual graphic you choose will make or break an ad. This is an element you must plan on testing (see below)

Budget

Facebook advertising works a bit like AdWords in that you bid for keywords and compete to get your ads shown. How effective you are at this depends upon the competitiveness of your keywords. You can choose between a cost per click (CPC) model where you pay only for clicks or a cost per thousand (CPM) model where you pay per 1000 ad views. Most research I’ve read suggests that the CPC model is slightly more effective in terms of ROI. (Here’s a nice Glossary of Facebook Ads terminology in case this is starting sound buzz wordy.)

To start your campaign you must determine a bid per click and daily budget. You can set both of these numbers very low, but don’t expect much. Initially you are just testing so you’ll want to set your click bid somewhere around the Facebook suggested amount and a daily budget you can live with, something like $50 or more to start. You can always adjust these. Learn about the Facebook Ads Manager here.

Test

No matter where or what you should always test your advertising. Online applications like this make it pretty darn simple. You can and should create multiple ad versions. Once you create an ad you will have the ability to create similar ads and run those as well. You’ll be able to easily view which ad is performing the best based on clicks. Facebook does need to approve your ads so make sure you are familiar with their guidelines.

The simplest thing to test is your image. I’ve seen ads go from no response to mega response with a better picture. Mind you I had no idea it was a better picture or I would have used it in the first place, but testing told me so. Here are some suggestions from Facebook on improving your ads.

Analyze

Once you create and launch your campaigns you need to start tracking and tweaking. Facebook has a tool that gives you some information on actions taken inside the Facebook platform. So, if you are running an ad for an event or Facebook page you can use the Facebook Insights tool to monitor interaction.

Facebook Insights is a nice reporting tool as it can give you information about the actual, not targeted demographics and interests of the people clicking on your ads and keywords that drew that interest. This will help you narrow or broaden your targeting. Page admins can access Insights by logging in and viewing the box titled Insights in the left sidebar. This is only visible to Page admins. If you click on See All you will get full reporting. More information on Insights here and from the very useful blog Inside Facebook.

Facebook does allow you to run ads that point people links outside of Facebook and in order to track these ads you simply and monitor them using your own analytics tool such as Google Analytics. If you are using Google Analytics simply use the URL builder tool in Analytics to create a link to your page that contains tracking parameters and place that in your Facebook Ad as the destination link.

3 Ways to Use the Google Wonder Wheel for Visiual SEO

This content from: Duct Tape Marketing

Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top of the page. A sidebar will appear on the left, scroll down to the view options and hit Wonder wheel. (If you’ve never explored the more options sidebar there’s really a lot to play with there.)

This is a Wonder wheel view of the search for small business marketing.

What I like about this is that I think it gives a very simple map for optimizing your web pages, blog posts and entire site and a great starting place for building much more effective PPC campaigns. There are many more sophisticated ways to all both of these, but sometimes simple is better!

1) Optimizing your site around important and related keyword phrases. If you’re going to win the search battle for your most important search phrases you’ll need to think strategically about it. The more competitive the terms, the more you have to optimize very specifically. Using the Wonder wheel approach you could focus on the optimizing your home page for the core term and then building content pages specifically focused on each of the spokes in the wheel. This basic approach allows you to take huge cue from Google as to how they view your term. OK, there’s lots more to it, but this is the basic foundation.

2) Creating more effective PPC campaigns. The more targeted any ad is in both audience and message the more likely it’s going to perform. Using the Wonder wheel approach you might ditch the core phrase because it’s likely too expensive and crowded, but focus on building separate campaigns and ads for each of the spoke terms by creating numerous ad groups by Wonder wheeling those spoke terms for another good 5-6 phrases. You can then add Google’s keyword suggestions to finish off your groups with no more than 10-15 for each. Make sure you create specific ads for each group. Again, a very simplified approach to what can be done in far more complex ways, but this might be a great way for you to get started right.

3) Shaping your blog content. The Wonder wheel is a great tool to use along side your post writing. You can determine what you are going to write about and use the Wonder wheel suggestions on the spokes as phrases you might also want to work into a post. Or, you can use the Wonder wheel to suggest topics that you should be writing about and including as phases in your blog post titles. This approach might be one of the easiest ways to keep your mind buzzing about topics for posts while keeping your SEO efforts focused as well.

3 Ways to Use the Google Wonder Wheel for Visiual SEO

This content from: Duct Tape Marketing

Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top of the page. A sidebar will appear on the left, scroll down to the view options and hit Wonder wheel. (If you’ve never explored the more options sidebar there’s really a lot to play with there.)

This is a Wonder wheel view of the search for small business marketing.

What I like about this is that I think it gives a very simple map for optimizing your web pages, blog posts and entire site and a great starting place for building much more effective PPC campaigns. There are many more sophisticated ways to all both of these, but sometimes simple is better!

1) Optimizing your site around important and related keyword phrases. If you’re going to win the search battle for your most important search phrases you’ll need to think strategically about it. The more competitive the terms, the more you have to optimize very specifically. Using the Wonder wheel approach you could focus on the optimizing your home page for the core term and then building content pages specifically focused on each of the spokes in the wheel. This basic approach allows you to take huge cue from Google as to how they view your term. OK, there’s lots more to it, but this is the basic foundation.

2) Creating more effective PPC campaigns. The more targeted any ad is in both audience and message the more likely it’s going to perform. Using the Wonder wheel approach you might ditch the core phrase because it’s likely too expensive and crowded, but focus on building separate campaigns and ads for each of the spoke terms by creating numerous ad groups by Wonder wheeling those spoke terms for another good 5-6 phrases. You can then add Google’s keyword suggestions to finish off your groups with no more than 10-15 for each. Make sure you create specific ads for each group. Again, a very simplified approach to what can be done in far more complex ways, but this might be a great way for you to get started right.

3) Shaping your blog content. The Wonder wheel is a great tool to use along side your post writing. You can determine what you are going to write about and use the Wonder wheel suggestions on the spokes as phrases you might also want to work into a post. Or, you can use the Wonder wheel to suggest topics that you should be writing about and including as phases in your blog post titles. This approach might be one of the easiest ways to keep your mind buzzing about topics for posts while keeping your SEO efforts focused as well.

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Stephanie Moritz’s big idea: Social media is more than your marketing department.

Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through “digital immersion,” and how ConAgra uses five core items to determine their social approach.

A Beautiful Way to Read More Blogs

This content from: Duct Tape Marketing

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking magazine like interface. To me better looking translates into more useful when it comes to scanning a hundred blogs or so. Feedly immediately brought all of my feeds and organization folders over from Google so set-up was instantaneous.

But that’s just the beginning. Feedly is a Firefox add-on that functions using my Google Reader account so all my Feedly activity is still saved to Google Reader. Adding blog subscriptions as simple as a click, but I can also pages I find, video, images, anything I want to bookmark and organize. I can share and email articles I find and the tool analyzes the content I seem to like and gently suggests where I might find more.

The two images below give you comparison views of Google Reader and Feedly (Click to enlarge)

Google Reader

Feedly