Sales is More than the Act of Selling
December 1: cue consumer chaos.
Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy sales messages. They’re everywhere screaming, “More, More, More” and “Buy, B…

It’s a common perception in this industry that album sales are dead. That might be true for some photography businesses. But, as a studio that sells an album to almost every couple that comes through our doors, it’s not true for us.
Selling albums…

Let’s bust a myth. There’s no right way to run your photography business.
Many self-proclaimed leaders make a boatload of money selling formulas for running your business. Well, here at The Photo Life, we don’t believe in secret formulas or overn…

It’s elementary: every sentence in a story needs a noun and a verb. The swimmer is swimming. The runner is running. The singer is singing.
Those basic elements of sentence structure tell readers all the information they need to know. Yet readers year…

Communication
Getting your clients to be creative with you starts with good old fashion communication. Communication of today’s world such as email, Facebook and Twitter are no substitute for face-to-face communication. If an in person meeting is not…

If you’re like most photographers, you got into the business of photography because you love taking pictures.  But as we all quickly realize, owning a photography business is about a whole lot more than understanding the in’s and out’s of your c…

Why would prospective clients that you’ve built relationships with, that love your photography, and that can afford to book you NEVER BOOK?
In one word, the answer is CONFUSION.
Purchase confusion can surface in a variety of ways such as pricing stru…

The tiniest things tell us the most about people.
A locket on a bride’s bouquet contains a black-and-white photograph of her grandparents, a hand-stitched handkerchief is embroidered with a groom’s monogram, ornate hats are testaments to traditiona…

When we think of athletes we typically think in terms of competition, power, speed, and grace. We remember greats like Michael Jordan sinking game winning shots, Tiger Woods nailing perfect drives, or Rodger Federer placing un-hittable serves.
What we …

Photo by Shawn Reeder
Who else is tired of the doom and gloom?
A few days ago Pictage set a record. We actually sold more in a single day then we ever have in the history of the company (outside of the Holidays). I got tweets and emails and Facebook an…