Lightroom Speed Tip 1: Labels and Collections

October 19th, 2011

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In this video Adobe Lightroom tutorial, Jared explains how he uses color labels in connection with smart collections to speed up process of selecting and delivering images for various purposes.
Join Jared Platt for Office Hours on November 1, 2011 at 1…

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SEO Basics Part 2: Got Flash? Got Problems.

October 17th, 2011

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If you missed it, here’s the recording of SEO Guru Craig Cochrane’s latest webinar on Flash Sites. Join Craig’s next webinar on October 27th at 1 PM Pacific Time on the topic of Image SEO!
Download Craig’s slides!

About Craig Cochrane
Craig Co…

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How to Bring out the Best in Your Boudoir Client, Part 2: Planning = Success!

October 10th, 2011

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Written by Christa Meola NYC Photographer. Join Christa at PartnerCon this November for her talk “The Anatomy of a Successful Portrait Business.”
In Part 1 of How to Bring out the Best in Your Boudoir Client: Overcoming Fears and Doubts, we talked …

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SEO Basics: Relevance vs. Authority

October 6th, 2011

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If you missed it, here’s the recording of Craig Cochrane’s SEO Webinar “Relevance vs. Authority.” Craig’s next SEO Webinar “Image SEO” will be October 27th at 1 PM Pacific Time.
Download Craig’s SEO presentation slides!

About Craig Coc…

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This Tip for Beating Manual-Phobia is Hilarious and Effective

September 27th, 2011

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When was the last time you read your equipments manuals? Have you ever?
When I ask this question, all too often I hear photographers respond with, “I don’t read manuals, who has time for that?” Yet ignoring your manual can get you into pretty sca…

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Why Clients Need Fact, Not Fiction

September 26th, 2011

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We came across this article on Kevin’s blog and couldn’t wait to share it, because it challenges photographers to ask important questions about why we run our business the way we do. Join in the conversation of this post in the comments section and…

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Branding: the buzz word that’s misunderstood.

September 23rd, 2011

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“Branding” is not your logo. It’s not your website. In fact, it’s not even your photography.
Branding is the “why” behind everything your business stands for; it’s the message that runs through everything you say and do. Once your clien…

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Exporting Lightroom Catalogs from Smart Collections

September 20th, 2011

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A quick video from Jared Platt about Lightroom Catalogs.
Join Jared on October 6 @ 10 AM PT for a live Q&A where Jared will share everything you need to know about Lightroom Catalogs!

Don’t miss Jared Platt at PartnerCon 2011 in San Diego.  You…

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Photography Notes: Doing the Hard Thing

September 13th, 2011

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We all go through times of struggle in life, but they are often the times of greatest personal growth. We build our muscles through our resistance to those trials. This concept of growth through struggle is also valid in our photographic lives. Doing …

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Things to Know Before You Go with Associates

September 12th, 2011

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A few years ago “associate photographer” was the catch phrase within the wedding photography industry. It seemed you couldn’t be a legitimate photography studio unless you had at least one associate photographer. The concept was easy: on the day…

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