The presets are recipes that you apply to RAW files, however, in Lightroom and PhotoShop CS3 they will work on jpegs, too! In Bridge you can apply one preset look to many RAW images to batch process them. In other words, if you wanted 15 images to be black and white, you could select all 15, right-click (or hold the control key while you click) and choose one of the black & white options from the pull-down menu. All images selected would then turn black & white. Or if you wanted to change the white balance from daylight to shade, you would select “shade” and apply it to all those files at once. When you run the image processor in PhotoShop this is how your jpegs would look.

The presets will also be in your ACR window under the Settings pull-down menu, and you can further tweak the exposure, shadows, etc, while in ACR.You can later change your mind and choose another preset over the same RAW image and make it look totally different! You can apply a few presets to the same image to change the look of that preset as well. (for instance, you can choose one of the b&w presets and then choose a preset white balance to significantly change its look.) And finally, you can still use actions once the file is a jpeg to further tweak it, but you don’t have to!

The entire set is $65.

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